La Fee Verte, Montreal’s newest lingerie manufacturer, is taking a young new approach to an old industry, the Shmata trade (aka. Fashion).  Adam Sakara, the company’s founder, wants to see women’s wear with fresh looks on “classic technical garments.”  

P.S. La Fee Verte translates to: The Green Fairy… It’s an absinth thing.

For a behind the scenes view of a stop motion promo that was done for the brand, check out the video below: